“Everything should be made as simple as possible, but not simpler.” - Albert Einstein
I am fortunate to be in a position to offer SEO advice to a number of people and in this capacity I have observed that many (if not most) of the problems that people face with search engine optimization (SEO) don't stem from overly complex issues but from either a mis-understanding or mis-implementation of the SEO basics.
Funnily enough, it does remind me a little of a situation from my past. Years ag
Friday, February 4, 2011
Wednesday, February 2, 2011
Back To SEO Basics
It's been a while since I posted on my main blog at http://www.gurubob.co/ so I thought it was about time to describe the process I use to troubleshoot SEO issues that website owners have with getting their pages and websites to rank in the search engine results pages (SERPS).
I have found in, almost all cases, that the solutions are much simpler than people assume them to be. Focussing on the fundamentals is the key and ensuring they are implemented properly. The full post can be found at the link below:
It is...as it is!
Monday, January 17, 2011
Tim Cook - Apple COO
In light of the news that Steve Jobs (Apple CEO) is taking another medical leave and will be replaced in the CEO position by Tim Cook, I thought I would take a few moments to find out more about him. I have been incredibly impressed by the scale of Apple's success over the last few years and amazed at the supply chain logistics that must have been overcome in order to bring such products as the iPod, the iPhone, the iPad and the iMac to market. The success of this operation must be in no small part due to the commitment and efforts of Tim Cook.
During my search I found a recent commencement speech by Tim Cook to Auburn University graduates (Auburn is Tim Cooks Almer Mater). I have embedded a video of the speech below:
During this speech Tim points out the value of intuition, the need for preparation and the importance of a strong work ethic so you can be ready to succeed when the opportunity arises. These are all values I believe in myself and it is not hard to see why Tim is an importance and critical member of the senior Apple executive team.
It is...as it is!
Friday, January 7, 2011
The Mac App Store has arrived....
And so after a long wait the Mac app store has arrived.
On Day 1 over a million apps have been downloaded and it looks, as expected, that the store will be an unqualified success. The store will certainly make it easy to find and install Mac applications and having purchased an app the licensing model allows you to install and use the apps on ALL of your Macs, apparently without limitation.
There have even been some tremendous pricing benefits, particularly from Apple themselves who have offered Aperture (high end Photo editing software) at $80 (in the US) which is well under 50% of the normal price.
There have been a few unwelcome developments however. If you have purchased an app independently of the App store then you are unable to take advantage of the future upgrades functionality that the app store offers. This MAY mean that you will need to re-buy the app again through the app store if you want to take advantage of the licensing and upgrade benefits that the store offers. This is certainly the case with the app Pixelmator although fortunately the developers are offering the app at a discount price at present partly to encourage people to re-buy.
I was personally disappointed that the 2011 version of iWork (Apples office suite) wasn't available through the store at release so I guess we'll have to wait for that in the near future.
All in all I think the Mac App Store is going to be a positive enhancement for Mac users going forward and I for one can't wait to see how the store develops.
It is...as it is!
Friday, August 6, 2010
Google Now Treating .co as a Global Domain
"Control your own destiny or someone else will." - Jack Welch
I feel privileged to have been invited to participate in the .co Co-Founder program right from the beginning and was lucky enough to be able to capture my main target keyword (GuruBob) as the domain name for this blog. It had irritated me for some time that the .com variation was not available and I was very happy to be able to locate my personal blog on http://www.gurubob.co/ as I wrote in the post entitled GuruBobsBlog.com has mo
I feel privileged to have been invited to participate in the .co Co-Founder program right from the beginning and was lucky enough to be able to capture my main target keyword (GuruBob) as the domain name for this blog. It had irritated me for some time that the .com variation was not available and I was very happy to be able to locate my personal blog on http://www.gurubob.co/ as I wrote in the post entitled GuruBobsBlog.com has mo
Thursday, July 22, 2010
iPad App Of The Month - Flipboard
Flipboard (@flipboard on Twitter), the innovative social media review app for the iPad is here. Imagine being able to review all the activity on your Twitter and Facebook accounts not just the posts but a review of the content those posts link to all in an attractive easy to consume layout with a drop dead easy user interface. Well that functionality has arrived...and it is called Flipboard!
In short, it is an interactive digital magazine for your life...a magazine that updates daily even hourly!
The potential of this iPad application is enormous and Version 1 while good only hints at what this may become in the future. Right now it only interfaces with your Twitter and Facebook accounts...imagine when it can interface with your RSS feeds via Google Reader. I love three aspects of the app.
1. The ease with which you can review the content your friends, family and associates are sharing in Twitter and Facebook
2. The app provides a brief review of the content inside Flipboard with a link to the full web version but it seems to pre-load the full version in the background so if you decide to read the full version it is there instantly.
3. You can interact with the content inside the app so you can share or reply on Twitter inside Flipboard (and see who else is doing the same) or like on Facebook.
If you are a regular user of Twitter and/or Facebook then you are going to want this app. Once the app interfaces with your RSS feeds, EVERYBODY with an iPad will want this app.
It's an amazing time right now. Technology and creativity are colliding big time to create some amazing solutions.
It's almost like everyday there is something new.
ps the demand for the app is crazy at present and the company behind the app are instituting an invite system to manage the registration of your Twitter and Facebook accounts into the app. But don't don't worry they are adding extra servers to cope with the load so all will be sorted soon.
Thursday, July 15, 2010
The Challenge 2010
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one." - Mark Twain
It has been an age since I've been able to find the time to post on the blog and I feel guilty for the time that has elapsed. There are mitigating circumstances, of course, not the least of which were the Coming Home seminar in San Diego and completing the planning and implementation for The Chal
It has been an age since I've been able to find the time to post on the blog and I feel guilty for the time that has elapsed. There are mitigating circumstances, of course, not the least of which were the Coming Home seminar in San Diego and completing the planning and implementation for The Chal
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